Traayah

Logo and brand design for Traayah.

Traayah is a boutique Indian fashion brand founded by three women looking to champion sustainable women’s fashion. Hoping to keep the brand simple and representative of it’s cleanliness and earthly tones, I opted for neutral pastels paired with combination fonts for a classic look.

Discipline: Logo design, brand identity, marketing design

Industry: Fashion

Implementation: Integrated (print and digital)